| "The technique cuts through the difference between what customers say and what they do" THE WALL STREET JOURNAL |
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© 2007. Moskowitz and Gofman. All rights reserved.
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Selling Blue Elephants
By Howard Moskowitz and Alex Gofman
By Howard Moskowitz and Alex Gofman
| Moskowitz Jacobs Inc. |
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Data shown for June 6, 2007.
There were more than 800 visits from 197 cities in 45 countries on five continents.
There were more than 800 visits from 197 cities in 45 countries on five continents.