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© 2007. Moskowitz and Gofman. All rights reserved.
Ideamap.NET Tour
Selling Blue Elephants
By Howard Moskowitz and Alex Gofman
Moskowitz Jacobs Inc.
Still wonder what Ideamap.NET is about? Take a guided tour!

The tour comprises of two parts:
  • Part 1 (an example of Ideamap.NET use to optimize messages of a travel agency).
  • Part 2 (an interactive exercise in optimizing messages).
Now you can actually play with the data and optimize the messages for a target of your
choice! Please, select the preferred quality of the video (depending on your bandwidth):
PART 1
Please, select the preferred quality of the video (depending on your bandwidth):
PART 2 - Interactive
Tip: try the higher quality and size and if the video looks "choppy",
select a lower quality - your connection may be a bit slow for that
resolution. Most office users and broadband customers should be able to
use the highest quality video.
Tip: try the higher quality and size and if the video looks "choppy",
select a lower quality - your connection may be a bit slow for that
resolution. Most office users and broadband customers should be able to
use the highest quality video.
Note: If you use Internet Explorer 7 (IE7), you may need to update your Flash Player to be able to see the videos above:

http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash&promoid=BIOW

If you have problems downloading the update, you may need to change your IE7 security setting to Medium. For additional
information please visit Adobe site at:

http://kb.adobe.com/selfservice/viewContent.do?externalId=tn_19166&sliceId=2