© 2007. Moskowitz and Gofman. All rights reserved.
Ideamap.NET Tour
Selling Blue Elephants
By Howard Moskowitz and Alex Gofman
Still wonder what Ideamap.NET is about? Take a guided tour!
The tour comprises of two parts:
- Part 1 (an example of Ideamap.NET use to optimize messages of a travel agency).
- Part 2 (an interactive exercise in optimizing messages).
Now you can actually play with the data and optimize the messages for a target of your
choice! Please, select the preferred quality of the video (depending on your bandwidth):
PART 1
Please, select the preferred quality of the video (depending on your bandwidth):
PART 2 - Interactive
Tip: try the higher quality and size and if the video looks "choppy",
select a lower quality - your connection may be a bit slow for that
resolution. Most office users and broadband customers should be able to
use the highest quality video.
Tip: try the higher quality and size and if the video looks "choppy",
select a lower quality - your connection may be a bit slow for that
resolution. Most office users and broadband customers should be able to
use the highest quality video.