| "The technique cuts through the difference between what customers say and what they do" THE WALL STREET JOURNAL |
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© 2007. Moskowitz and Gofman. All rights reserved.
Optimize Product Development with ProductEngineer®
Selling Blue Elephants
By Howard Moskowitz and Alex Gofman
By Howard Moskowitz and Alex Gofman
| Moskowitz Jacobs Inc. |
The marketplace for products is fiercely competitive and consumer appetites are constantly changing.
Gone are the days of products having long, sustainable life spans. Today, success in the market is
predicated on breaking new ground and delivering something exciting - quickly and accurately.
ProductEngineer® was created to help set your products apart from the competitors. Our signature
technology identifies the most compelling product characteristics and formulations that deliver the
ideal mix of what consumers want so you can get new or refreshed products to market faster. MJI
combines consumer input, experimental design, advanced mathematical modeling, optimization and
reverse engineering to create best-in-class products.
With a fast and robust process, you can develop products that:
Category Appraisal
This process takes product evaluation to an entirely new level. We explore what's out there in the
category, identify the sensory drivers of liking and perception -- what characteristics a consumer
wants and reveal which products win or lose based on key sensory characteristics. Through the
process, we help you isolate untapped marketplace segments which can lead to incremental volume.
Get the mix right. Out of an array of possible ingredients, we help you identify the right formulation
or "recipe" to maximize consumer liking. Once you understand the relationships between certain
combinations and consumer liking, we can help you further manipulate the balance of ingredients and
process variables to achieve specific goals, which address:
There is a world of opportunity out there in untapped or previously undefined sensory preference
groups; beyond the obvious demographic differences. MJI can help to navigate through the market
clutter, identify these segments and optimize your formula to satisfy their demands and needs.
The result: broader consumer product appeal driving your company’s profitability.
For more information, click here.
Gone are the days of products having long, sustainable life spans. Today, success in the market is
predicated on breaking new ground and delivering something exciting - quickly and accurately.
ProductEngineer® was created to help set your products apart from the competitors. Our signature
technology identifies the most compelling product characteristics and formulations that deliver the
ideal mix of what consumers want so you can get new or refreshed products to market faster. MJI
combines consumer input, experimental design, advanced mathematical modeling, optimization and
reverse engineering to create best-in-class products.
With a fast and robust process, you can develop products that:
- Increase frequency of use among current users
- Cater to potentially new sensory segments
- Attract competitive users to your brand
- Drive repeat purchase.
Category Appraisal
This process takes product evaluation to an entirely new level. We explore what's out there in the
category, identify the sensory drivers of liking and perception -- what characteristics a consumer
wants and reveal which products win or lose based on key sensory characteristics. Through the
process, we help you isolate untapped marketplace segments which can lead to incremental volume.
- Which products are best liked?
- Reveals sensory drivers of liking within a product category
- Provides sensory targets for R&D to aid in product reformulation
- Uncovers segments of consumers with different sensory requirements
- Identifies consumers' sensory needs not being met by products currently in the market.
Get the mix right. Out of an array of possible ingredients, we help you identify the right formulation
or "recipe" to maximize consumer liking. Once you understand the relationships between certain
combinations and consumer liking, we can help you further manipulate the balance of ingredients and
process variables to achieve specific goals, which address:
- What is the best formulation for the total sample?
- Who to attract within specific target groups and what do you offer them?
- How to fit a particular product concept?
- What is the most effective way to reduce cost of goods without damaging liking?
There is a world of opportunity out there in untapped or previously undefined sensory preference
groups; beyond the obvious demographic differences. MJI can help to navigate through the market
clutter, identify these segments and optimize your formula to satisfy their demands and needs.
The result: broader consumer product appeal driving your company’s profitability.
For more information, click here.
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