02-27-2008
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VAGA PUBLISHERS (Lithuania) has become the 15th country translating /
republishing the book.
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02-26-2008
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EXPERNET CO., LTD. Publisher in Thailand has acquired the licensed to translate the
book into Thai language.
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Feb. 2008
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The book has been translated and published in Spanish language (Spain).
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Dec. 2007
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The book has been translated and published in Dutch (The Netherlands)
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Dec. 2007
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Selling Blue Elephants has been translated and published in Arabic (Lebanon).
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12-06-2007
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Romania acquired rights to translate the book in full and as Executive Summaries after
a leading business magazine, Business Magazin, included the book into their list of
best 10 business books.
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11-19-2007
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The book has received the Best 30 Business Books of 2007 Award (Executive Books
Summaries)
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11-16-2007
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Alex Gofman taught at NYU Alumni Workshop (Stern School of Business)
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Oct. 2007
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The book has been translated and published in Taiwan, Germany and Italy.
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10-08-2007
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Dr. Moskowitz and Alex Gofman taught several classes at Wharton School of
Business (a part Professor for a Day Program).
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10-04-2007
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The first article of Alex Gofman from a series of columns for the fastest growing and
one of the largest Indian business newspapers, Daily News and Analysis, has been
published.
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09-13-2007
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The second largest newspaper in India, The HINDU, has published a review of the
book and categorized it as "Explosive!"
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09-08-2007
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Alex Gofman was interviewed by Kapital Network TV (Croatia) about Selling Blue
Elephants after his presentation on use of RDE for Landing Page Optimization at
eSummit: Scenarios for the Future in Brijuni.
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09-06-2007
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Dr. Moskowitz was invited to present RDE approach Philips' Global Market
Intelligence Summit.
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08-2007
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The book has been re-published in India by Pearson Education
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07-09-2007
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Pearson Italia will publish the book in Italian on October 10, 2007.
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07-04-2007
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Howard Moskowitz and Alex Gofman were interviewed on Radio CKWR-98.5 FM,
Ontario, Canada at John Maciel's show.
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06-27-2007
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PLANETA DE AGOSTINI PROFESIONAL Y FORMACION SL, Barcelona, Spain,
secured the licence to translate the book into Spanish and sell it worldwide.
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06-22-2007
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The book got 5 stars review from one of the Top 50 Amazon reviewers, Craig
Matteson
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06-20-2007
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Howard Moskowitz and Alex Gofman had live 40-minutes radio interview about
Selling Blue Elephants with Radio 630 CHED (Alberta) on Lesley Primeau Show.
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06-15-2007
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EIJI PRESS INC., TOKYO, licensed the book translation into Japanese.
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06-06-2007
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A Hong Kong publisher bought the licence to translate the book into Simplified
Chinese.
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06-06-2007
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An Indian company has acquired the rights to reprint the book in India.
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06-06-2007
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Our web site had more than 800 visits from 197 cities in 45 countries on five
continents (since inception - see the map).
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05-09-2007
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PEARSON EDUCATION TAIWAN licensed the book translation into Traditional
Chinese.
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05-09-2007
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Indonesian publisher BHUANA ILMU POPULER acquired a license to publish the
book in in Bahasa language.
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05-08-2007
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Reputable German publisher FINANZBUCH VERLAG has acquired a license to
publish the book in Germany.
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05-08-2007
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Selling Blue Elephants has been featured in Wharton@Work:eBuzz e-newsletter for
Wharton Executive Education.
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04-30-2007
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CNNMoney.com has published a review of Selling Blue Elephants.
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04-11-2007
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Dr. Moskowitz taught at two-day IFT Knowledge & Learning Center - Spring 2007
Course (Newark, NJ, April 11-12) on the topic of Developing New Food Products for
a Changing Marketplace.
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04-08-2007
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In the first two weeks, this site has been visited by viewers from 23 countries from all
inhabited continents (see the map here)
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04-04-2007
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Selling Blue Elephants has been licenced for translation in Korea by LUX MEDIA.
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04-02-2007
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Selling Blue Elephants was featured in The Newsletter of the Wharton Alumni
Community.
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03-27-2007
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Howard Moskowitz delivered a lecture at Columbia University (Business School,
professor Avnet's class) on the topics of RDE.
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03-15-2007
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Alex Gofman delivered a lecture at University of Technology MARA, Malaysia's
premier institution of higher learning, on the topics of RDE applications to stock
market.
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03-13-2007
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Howard Moskowitz was featured on Technometria Podcast with Phil Windley series.
In this in-depth podcast he discussed Selling Blue Elephants book and RDE issues in
multiple industries.
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