Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Howard Moskowitz, Alex Gofman. Wharton School Publishing. Rule Developing Experimentation.

Tour Ideamap.NET. Part 1

Selling Blue Elephants
By Howard Moskowitz and Alex Gofman

Moskowitz Jacobs Inc.

See an example of how a company uses Ideamap.NET to increase its sales.