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| "The technique cuts through the difference between what customers say and what they do" THE WALL STREET JOURNAL |
| * Available in April, 2007 |
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© 2007. Moskowitz and Gofman. All rights reserved.
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Selling Blue Elephants
By Howard Moskowitz and Alex Gofman
By Howard Moskowitz and Alex Gofman
| Moskowitz Jacobs Inc. |
