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© 2007. Moskowitz and Gofman. All rights reserved.
The 21st Century Development of Products:Where Customer Guidance is Taking Us” in
Leading Edge Market Research: 21st Century Tools and Practices (November 2011, Howard
R. Moskowitz, Bert Krieger and Linda Ettinger Lieberman. (Bob Kaden, Gerry Linda and
Mel Price, Editors), Sage Publishing. ISBN: 978-14-12991-31-5
Leading Edge Market Research: 21st Century Tools and Practices (November 2011, Howard
R. Moskowitz, Bert Krieger and Linda Ettinger Lieberman. (Bob Kaden, Gerry Linda and
Mel Price, Editors), Sage Publishing. ISBN: 978-14-12991-31-5
This book explores new and leading-edge marketing research approaches as successfully practiced
by both academic and research industry visionaries. Ideal as either a supplementary text for students
or as a guidebook for practitioners, the authors showcase the excitement of the field where
discoveries abound and where researchers are valued for solving weighty problems and minimizing
risks. Contents include rich new tools for the measurement and analysis of consumer attitudes
combined with existing data bases, consumer emotions, online bulletin boards, social media,
neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The
reader will profit from a wealth of contemporary case studies that demonstrate the key role of
marketing research in corporate decision-making.
Dr. Moskowitz's publications are now available in more than 100 countries world-wide via the
Amazon Kindle Store http://www.amazon.com/Kindle-Books. Customers worldwide can download
his works on the web with Kindle Cloud Reader and on free Kindle reading applications for
Android-based devices, iPad, iPhone, iPod touch, Blackberry, Windows Phone, PC and Mac.
by both academic and research industry visionaries. Ideal as either a supplementary text for students
or as a guidebook for practitioners, the authors showcase the excitement of the field where
discoveries abound and where researchers are valued for solving weighty problems and minimizing
risks. Contents include rich new tools for the measurement and analysis of consumer attitudes
combined with existing data bases, consumer emotions, online bulletin boards, social media,
neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The
reader will profit from a wealth of contemporary case studies that demonstrate the key role of
marketing research in corporate decision-making.
Dr. Moskowitz's publications are now available in more than 100 countries world-wide via the
Amazon Kindle Store http://www.amazon.com/Kindle-Books. Customers worldwide can download
his works on the web with Kindle Cloud Reader and on free Kindle reading applications for
Android-based devices, iPad, iPhone, iPod touch, Blackberry, Windows Phone, PC and Mac.
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Selling Blue Elephants
By Howard Moskowitz and Alex Gofman
By Howard Moskowitz and Alex Gofman