| "[Ideamap] provides a very effective way to reverse-engineer competitors’ marketing" Research Magazine |
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© 2007. Moskowitz and Gofman. All rights reserved.
RDE Tools
Selling Blue Elephants
By Howard Moskowitz and Alex Gofman
By Howard Moskowitz and Alex Gofman
| Moskowitz Jacobs Inc. |
 | Create prototypes that answer the right questions, fast |
- Get at the truths your customers don’t know how to tell you
| Use automated tools to streamline the entire process |
- Streamline your research, and get actionable answers in just days
| Extend RDE’s value throughout the enterprise |
- From messaging to corporate communications to investor behavior
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Ideamap.NET: Capturing Consumer Preferences with Bull’s-Eye Accuracy
This is your competitive edge! A high-speed, high impact tool for managers looking to test a wide
range of concepts or ideas for new products, advertising, messaging or general competitive
intelligence. The technology reveals consumer "hot buttons" to ensure you hit your target the first
time. Studies can be executed via on-line in almost any language. Top line analysis and actionable
results available 24 hours after the study concludes. Survey hundreds of individuals over a day or
two for less than the cost of a focus group!
The power of IdeaMap® also provides an Optimizer simulator, which identifies the best product
construct for predefined consumer segments as well as for behavioral clusters that emerge as a
result of the compiled survey responses.
IdeaMap® has been used by many of the Fortune 500 corporations as well as by small to medium
sized enterprises to assist with the launch of some of the most recognized products and many of
America’s and global favorite brands worldwide.
Optimize Product Development with ProductEngineer®
The marketplace for products is fiercely competitive and consumer appetites are constantly
changing. Gone are the days of products having long, sustainable life spans. Today, success in the
market is predicated on breaking new ground and delivering something exciting - quickly and
accurately.
ProductEngineer® was created to help set your products apart from the competitors.
This is your competitive edge! A high-speed, high impact tool for managers looking to test a wide
range of concepts or ideas for new products, advertising, messaging or general competitive
intelligence. The technology reveals consumer "hot buttons" to ensure you hit your target the first
time. Studies can be executed via on-line in almost any language. Top line analysis and actionable
results available 24 hours after the study concludes. Survey hundreds of individuals over a day or
two for less than the cost of a focus group!
The power of IdeaMap® also provides an Optimizer simulator, which identifies the best product
construct for predefined consumer segments as well as for behavioral clusters that emerge as a
result of the compiled survey responses.
IdeaMap® has been used by many of the Fortune 500 corporations as well as by small to medium
sized enterprises to assist with the launch of some of the most recognized products and many of
America’s and global favorite brands worldwide.
Optimize Product Development with ProductEngineer®
The marketplace for products is fiercely competitive and consumer appetites are constantly
changing. Gone are the days of products having long, sustainable life spans. Today, success in the
market is predicated on breaking new ground and delivering something exciting - quickly and
accurately.
ProductEngineer® was created to help set your products apart from the competitors.
